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Dave Bricker: StorySailing®

Dave Bricker: StorySailing®

Business Transformation Through Storytelling

Category Archives: Storytelling

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Punch Up Your Pitch With Storytelling

Dave Bricker: StorySailing® Posted on April 18, 2023 by Dave BrickerAugust 19, 2023

You’ve been asked to pitch a big project. You and your teammates Shelly and Barbara sit at your conference table discussing next week’s big presentation. “It’s impossible to know how the competition is going to position themselves,” says Shelly. “We … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

The Golden Rule of Storytelling

Dave Bricker: StorySailing® Posted on April 4, 2023 by Dave BrickerMarch 20, 2023
golden rule of storytelling

The golden rule of storytelling is simple:   Stories are always about people!   If you’re talking about prices, processes, ingredients, features, or data, you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

If You Think SALES is a Dirty Word…

Dave Bricker: StorySailing® Posted on March 21, 2023 by Dave BrickerMarch 16, 2023

Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Punch Up Your Elevator Pitch

Dave Bricker: StorySailing® Posted on March 4, 2023 by Dave BrickerAugust 19, 2023
elevator pitch header

The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Tell Your Story Concisely!

Dave Bricker: StorySailing® Posted on February 21, 2023 by Dave BrickerFebruary 21, 2023

Can you tell your story concisely? A popular anecdote about Ernest Hemingway says he made a bet with friends that he could tell a story in only six words. That story:   Baby shoes for sale. Never worn.   Whether … READ MORE→

Posted in Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Illustrate Your Story with AI?

Dave Bricker: StorySailing® Posted on February 2, 2023 by Dave BrickerApril 14, 2023

You’ve probably read about OpenAI and how artificial intelligence has come of age. It’s easy enough to generate articles and blog posts using tools such as ChatGPT, and if they turn out a bit too academic or clinical, you can … READ MORE→

Posted in Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

No Response? Leave ’em Satisfied … and Hungry!

Dave Bricker: StorySailing® Posted on January 24, 2023 by Dave BrickerJanuary 24, 2023

We all love dessert! If you dine at Seasons 52, you’ll be presented with a selection of tiny sweets at the end of your meal—chocolate mousse, key lime pie, carrot cake, and a host of other delectable options to enjoy … READ MORE→

Posted in Business Relationships, Speaking tips, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Change Your Pricing Story

Dave Bricker: StorySailing® Posted on January 10, 2023 by Dave BrickerJanuary 10, 2023

  Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

The Truth About Christmas : A Parable

Dave Bricker: StorySailing® Posted on December 20, 2022 by Dave BrickerDecember 20, 2022

Jef­fer­son Baugh de­spised Christ­mas. He hated the in­ces­sant month-long ca­coph­ony of pop-mu­sic-in­fused hol­i­day car­ols that began the day after Thanks­giv­ing and droned on through New Years. He loathed hol­i­day sales and the an­nual cycle of ram­pant com­mer­cial­ism. He scoffed at … READ MORE→

Posted in Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Shared Stories and The Next Generation

Dave Bricker: StorySailing® Posted on December 6, 2022 by Dave BrickerSeptember 18, 2022

Hooray for Hollywood! Well … maybe; maybe not. Movies about rock stars’ journeys and superheroes (Is there really a difference?) may amount to no more than the latest money grab by motion picture studios and music labels (Is there really … READ MORE→

Posted in Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

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