You’ve been asked to pitch a big project. You and your teammates Shelly and Barbara sit at your conference table discussing next week’s big presentation. “It’s impossible to know how the competition is going to position themselves,” says Shelly. “We … READ MORE→
The golden rule of storytelling is simple: Stories are always about people! If you’re talking about prices, processes, ingredients, features, or data, you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re … READ MORE→
Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … READ MORE→
The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … READ MORE→
Can you tell your story concisely? A popular anecdote about Ernest Hemingway says he made a bet with friends that he could tell a story in only six words. That story: Baby shoes for sale. Never worn. Whether … READ MORE→
You’ve probably read about OpenAI and how artificial intelligence has come of age. It’s easy enough to generate articles and blog posts using tools such as ChatGPT, and if they turn out a bit too academic or clinical, you can … READ MORE→
We all love dessert! If you dine at Seasons 52, you’ll be presented with a selection of tiny sweets at the end of your meal—chocolate mousse, key lime pie, carrot cake, and a host of other delectable options to enjoy … READ MORE→
Should you charge $20 for your new book or $19.97? Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … READ MORE→
Jefferson Baugh despised Christmas. He hated the incessant month-long cacophony of pop-music-infused holiday carols that began the day after Thanksgiving and droned on through New Years. He loathed holiday sales and the annual cycle of rampant commercialism. He scoffed at … READ MORE→
Hooray for Hollywood! Well … maybe; maybe not. Movies about rock stars’ journeys and superheroes (Is there really a difference?) may amount to no more than the latest money grab by motion picture studios and music labels (Is there really … READ MORE→
