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Dave Bricker: StorySailing®

Dave Bricker: StorySailing®

Business Transformation Through Storytelling

Category Archives: Business Strategy

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Conflict: Sailing the Storms of Life and Business

Dave Bricker: StorySailing® Posted on June 28, 2022 by Dave BrickerApril 12, 2022  

In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at the appropriate times—resistance, but often the best strategy is to park and wait for the tempest to subside. A retail … READ MORE→

Posted in Business Strategy, Storytelling, Uncategorized | Leave a reply

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Sell Outcomes, Not Products

Dave Bricker: StorySailing® Posted on June 14, 2022 by Dave BrickerApril 12, 2022
sell outcomes not products header

Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Your Unique Value Story

Dave Bricker: StorySailing® Posted on May 18, 2022 by Dave BrickerMay 18, 2022

Imagine an event where each attendee is given a puzzle piece and directed to connect one-at-a-time with others in the room to see whether their pieces fit together. Though such a laborious process sounds absurd, it describes exactly how most … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Confirmation Bias: Storytelling at Your front Door

Dave Bricker: StorySailing® Posted on May 3, 2022 by Dave BrickerApril 12, 2022

We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, … READ MORE→

Posted in Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Storytelling and Your Mission Statement

Dave Bricker: StorySailing® Posted on April 19, 2022 by Dave BrickerApril 12, 2022

Anyone who questions the relationship between business and storytelling need look no farther than the humble corporate mission statement.   The goal of this article is to teach the value of storytelling so you can develop engaging mission statements that … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Reading Aloud Doesn’t Have to Be Boring

Dave Bricker: StorySailing® Posted on April 5, 2022 by Dave BrickerMarch 20, 2022
reading aloud

Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a syn­op­sis, and be­gins read­ing aloud. It’s not bad prose—and I can’t say that for every writer here—but after three pages … READ MORE→

Posted in Business Strategy, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Advertising, Business Strategy, and Storytelling

Dave Bricker: StorySailing® Posted on March 15, 2022 by Dave BrickerApril 27, 2021
business strategy and storytelling

If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Shipwrecks, Reefs, and Stories About You

Dave Bricker: StorySailing® Posted on February 17, 2022 by Dave BrickerFebruary 15, 2022
shipwrecks

Shipwrecks are the ultimate symbols of massive failure. Building and operating a ship is an enormous enterprise that requires people, money, teamwork, and skill. Whether a vessel was sunk in battle or lost to a navigational blunder, every wrecked ship had … READ MORE→

Posted in Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

The Virtuoso, the Teacher, & the Centipede

Dave Bricker: StorySailing® Posted on January 18, 2022 by Dave BrickerApril 27, 2021
virtuoso

One Sunday morning not long after I had been introduced to sailing, I was enjoying a cup of coffee in the cockpit of my friend Strider’s boat. The sounds of rustling canvas alerted me to watch a bronzed man on … READ MORE→

Posted in Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Storytelling Tips: The Rush of Discovery

Dave Bricker: StorySailing® Posted on January 4, 2022 by Dave BrickerApril 27, 2021
storytelling: rush of discovery

Storytelling tips: You’re walking along and you happen to look down. “Hey, that’s not a scrap of paper; that’s a $20 bill!” Isn’t it a rush when something we thought was useless turns out to be meaningful. Stories—whether they’re truth … READ MORE→

Posted in Business Strategy, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

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