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Dave Bricker: StorySailing®

Dave Bricker: StorySailing®

Business Transformation Through Storytelling

Category Archives: Business Strategy

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The Three Circles of Storytelling

Dave Bricker: StorySailing® Posted on October 3, 2023 by Dave BrickerOctober 3, 2023 1

A story’s success relies on three perspectives—three lenses through which its component parts must be viewed: What to Say: Choose the right words How to Say it: What media and skills will you use to deliver your message? Why They’ll … READ MORE→

Posted in Business Strategy, Marketing, Storytelling, Writing and Speaking | 1 Reply

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Take the Twerking Out of Networking!

Dave Bricker: StorySailing® Posted on September 5, 2023 by Dave BrickerAugust 29, 2023  

Another agonizing networking event! You walk around the room, introduce yourself to the next stranger, ask them what they do, and pray they’ll offer anything remotely relevant to you. Great! Another realtor! Wow! Another financial manager! Nice to meet you … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling | Leave a reply

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Survive and Thrive in the Land of Clocks & Calendars

Dave Bricker: StorySailing® Posted on June 27, 2023 by Dave BrickerJune 27, 2023

Is your digital calendar robbing you of the time you need to be productive? Maybe the problem isn’t your calendar. Back in my carefree boat bum days, my course was governed by the world’s natural rhythms. I rose and retired … READ MORE→

Posted in Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Punch Up Your Pitch With Storytelling

Dave Bricker: StorySailing® Posted on April 18, 2023 by Dave BrickerAugust 19, 2023

You’ve been asked to pitch a big project. You and your teammates Shelly and Barbara sit at your conference table discussing next week’s big presentation. “It’s impossible to know how the competition is going to position themselves,” says Shelly. “We … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

The Golden Rule of Storytelling

Dave Bricker: StorySailing® Posted on April 4, 2023 by Dave BrickerMarch 20, 2023
golden rule of storytelling

The golden rule of storytelling is simple:   Stories are always about people!   If you’re talking about prices, processes, ingredients, features, or data, you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

If You Think SALES is a Dirty Word…

Dave Bricker: StorySailing® Posted on March 21, 2023 by Dave BrickerMarch 16, 2023

Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Punch Up Your Elevator Pitch

Dave Bricker: StorySailing® Posted on March 4, 2023 by Dave BrickerAugust 19, 2023
elevator pitch header

The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Change Your Pricing Story

Dave Bricker: StorySailing® Posted on January 10, 2023 by Dave BrickerJanuary 10, 2023

  Should you charge $20 for your new book or $19.97?  Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you’re being manipulative? … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Real Estate and Storytelling

Dave Bricker: StorySailing® Posted on November 8, 2022 by Dave BrickerNovember 21, 2022

Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have to do with real estate?” she asked before the session started. Tell me about a property you’re excited about,” I … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Lost and Found Losers

Dave Bricker: StorySailing® Posted on October 25, 2022 by Dave BrickerSeptember 18, 2022
lost-found-header

Lost and found items create logistical challenges, but stories are always about people. The story of how (or whether) a person is reunited with a lost item they need or value determines the success of important business relationships. Create a … READ MORE→

Posted in Business Relationships, Business Strategy, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

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