Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and services. Businesspeople crowded the aisles, picking up samples and literature and talking to the vendors. The pitch-trolls were out in … READ MORE→
Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are winning the game. But that story is only partially true. Online retailers started winning the game long before COVID19 shuttered … READ MORE→
Verbs are the engines that move your writing, your speaking, and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion … READ MORE→
Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have to do with real estate?” she asked before the session started. Tell me about a property you’re excited about,” I … READ MORE→
Data-dump presentations are guaranteed attention-killers. Information is important, but storytellers make that information meaningful. Add PowerPoint slides full of tables and tiny type to create a particularly excruciating audience experience. The following statements are true. The description is accurate. But … READ MORE→
I was talking with a friend at a business networking event when a man came plowing through the crowd doling out business cards as if he were handing out candy on Halloween. After the most cursory of introductions, he put … READ MORE→
Tell your unique value story to put an end to awkward business introductions. “So… um … (squints at my name tag) … Dave … What do you do?” is my least favorite of the questions that droozle out of people’s … READ MORE→
We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, … READ MORE→
If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with … READ MORE→
How do you handle a one-star review? Capable leaders are adept at untangling the many stories that compete for attention when problems need solving and egos need soothing. I monitor a FaceBook page for a local chapter of a national … READ MORE→
