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Dave Bricker: StorySailing®

Dave Bricker: StorySailing®

Business Transformation Through Storytelling

Category Archives: Marketing

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Your Unique Value Story

Dave Bricker: StorySailing® Posted on May 18, 2022 by Dave BrickerMay 18, 2022

Imagine an event where each attendee is given a puzzle piece and directed to connect one-at-a-time with others in the room to see whether their pieces fit together. Though such a laborious process sounds absurd, it describes exactly how most … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Confirmation Bias: Storytelling at Your front Door

Dave Bricker: StorySailing® Posted on May 3, 2022 by Dave BrickerApril 12, 2022

We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, … READ MORE→

Posted in Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Storytelling and Your Mission Statement

Dave Bricker: StorySailing® Posted on April 19, 2022 by Dave BrickerApril 12, 2022

Anyone who questions the relationship between business and storytelling need look no farther than the humble corporate mission statement.   The goal of this article is to teach the value of storytelling so you can develop engaging mission statements that … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Advertising, Business Strategy, and Storytelling

Dave Bricker: StorySailing® Posted on March 15, 2022 by Dave BrickerApril 27, 2021
business strategy and storytelling

If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

My Club Got a One-Star Review

Dave Bricker: StorySailing® Posted on December 7, 2021 by Dave BrickerDecember 14, 2021

How do you handle a one-star review? Capable leaders are adept at untangling the many stories that compete for attention when problems need solving and egos need soothing. I monitor a FaceBook page for a local chapter of a national … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Storytelling Straight Talk: Humility Kills Conviction

Dave Bricker: StorySailing® Posted on September 28, 2021 by Dave BrickerSeptember 20, 2021

Leaders write and speak with conviction. Bold writing is not arrogant. Readers and audiences know that your words are a direct extension of your thoughts, feelings, beliefs, and experiences. Don’t talk about yourself at the expense of offering value to … READ MORE→

Posted in Marketing, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Selling the Story: Storytelling for Skeptics

Dave Bricker: StorySailing® Posted on June 22, 2021 by Dave BrickerApril 27, 2021

“Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You’ll have a hard time selling me on your topic. Last year’s speaker was a dud. I need to deliver some wow-factor this year or I might not be … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Are Your Messages Missing the Mark?

Dave Bricker: StorySailing® Posted on May 25, 2021 by Dave BrickerApril 27, 2021
clarity

Are your messages missing the mark? Are your stories clear and accurate or are your meanings lost in translation? The storyteller’s challenge is to convert abstract and intangible ideas, experiences, emotions, and memories into sounds or characters on a page … READ MORE→

Posted in Marketing, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Pitch Trolls in the NidekniL Marketplace

Dave Bricker: StorySailing® Posted on December 8, 2020 by Dave BrickerDecember 8, 2020

Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and services. Businesspeople crowded the aisles, picking up samples and literature and talking to the vendors. The pitch-trolls were out in … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Home Economics and the “New Normal”

Dave Bricker: StorySailing® Posted on September 29, 2020 by Dave BrickerOctober 14, 2020
new normal

Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are winning the game. But that story is only partially true. Online retailers started winning the game long before COVID19 shuttered … READ MORE→

Posted in Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

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