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Dave Bricker: StorySailing®

Dave Bricker: StorySailing®

Business Transformation Through Storytelling

Category Archives: Marketing

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If You Think SALES is a Dirty Word…

Dave Bricker: StorySailing® Posted on March 21, 2023 by Dave BrickerMarch 16, 2023  

Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling | Leave a reply

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Punch Up Your Elevator Pitch

Dave Bricker: StorySailing® Posted on March 4, 2023 by Dave BrickerMarch 6, 2023
elevator pitch header

The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Real Estate and Storytelling

Dave Bricker: StorySailing® Posted on November 8, 2022 by Dave BrickerNovember 21, 2022

Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have to do with real estate?” she asked before the session started. Tell me about a property you’re excited about,” I … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Avoid the Data-Dump Doldrums

Dave Bricker: StorySailing® Posted on October 11, 2022 by Dave BrickerSeptember 20, 2022

Data-dump presentations are guaranteed attention-killers. Information is important, but storytellers make that information meaningful. Add PowerPoint slides full of tables and tiny type to create a particularly excruciating audience experience. The following statements are true. The description is accurate. But … READ MORE→

Posted in Marketing, Storytelling, Writing and Speaking

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

You Can Keep Your Business Cards

Dave Bricker: StorySailing® Posted on September 27, 2022 by Dave BrickerSeptember 18, 2022
business cards header

I was talking with a friend at a business networking event when a man came plowing through the crowd doling out business cards as if he were handing out candy on Halloween. After the most cursory of introductions, he put … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Inspire Prospects to ASK You to Sell!

Dave Bricker: StorySailing® Posted on August 16, 2022 by Dave BrickerOctober 10, 2022

Inspire prospects to ask you to sell to them. Many years ago I was out sailing on Biscayne Bay with an old sailor friend. The conversation drifted from how to adjust the sails to light talk about our personal lives, … READ MORE→

Posted in Business Relationships, Business Strategy, Favorites, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Your Unique Value Story

Dave Bricker: StorySailing® Posted on May 18, 2022 by Dave BrickerMay 18, 2022

Imagine an event where each attendee is given a puzzle piece and directed to connect one-at-a-time with others in the room to see whether their pieces fit together. Though such a laborious process sounds absurd, it describes exactly how most … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Confirmation Bias: Storytelling at Your front Door

Dave Bricker: StorySailing® Posted on May 3, 2022 by Dave BrickerApril 12, 2022

We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, … READ MORE→

Posted in Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Storytelling and Your Mission Statement

Dave Bricker: StorySailing® Posted on April 19, 2022 by Dave BrickerApril 12, 2022

Anyone who questions the relationship between business and storytelling need look no farther than the humble corporate mission statement.   The goal of this article is to teach the value of storytelling so you can develop engaging mission statements that … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

Advertising, Business Strategy, and Storytelling

Dave Bricker: StorySailing® Posted on March 15, 2022 by Dave BrickerSeptember 18, 2022
business strategy and storytelling

If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with … READ MORE→

Posted in Business Relationships, Business Strategy, Marketing, Storytelling

Subscribe to the StorySailing Blog!

Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I've been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!

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