Posts About Business Relationships

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Real Estate and Storytelling (8/19/2019) Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have to do with real estate?” she asked before the session started. Tell me about a property you’re excited about,” I replied. “I just got a listing for a 1937, two-bedroom, Dade County pine house in […]
Lost and Found Loserslost-found-header (8/5/2019) Lost and found items create logistical challenges, but stories are always about people. The story of how (or whether) a person is reunited with a lost item they need or value determines the success of important business relationships. Create a story about your relationship with your customer—a person, or they’ll move on to conduct business […]
You Can Keep Your Business Cardsbusiness cards header (7/8/2019) I was talking with a friend at a business networking event when a man came plowing through the crowd doling out business cards as if he were handing out candy on Halloween. After the most cursory of introductions, he put a card in each of our hands, smiled, and moved on to interrupt the next […]
Sell Outcomes, Not Productssell outcomes not products header (5/27/2019) Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a storyteller. All your competitors sell what you sell, but do they produce the same outcomes […]
Your Unique Value Story (5/6/2019) Tell your unique value story to put an end to awkward business introductions. “So… um … (squints at my name tag) … Dave … What do you do?” is my least favorite of the questions that droozle out of people’s mouths at networking events and business introductions. I have a confession to make: I don’t […]
Advertising, Business Strategy, and Storytellingbusiness strategy and storytelling (4/9/2019) If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with the story of the agency, how the agency’s story impacts the story of their clients, […]
Another Customer Service Horror Storycustomer service horror stories (3/26/2019) Do you have a customer service horror story to share? What stories are you telling about yourself before you even show up to do business? A Customer Service Horror Story A friend of mine sailed his boat up on some rocks in the Bahamas. As the wind and waves increased, his stuck boat began to […]
My Club Got a One-Star Review (1/2/2019) How do you handle a one-star review? Capable leaders are adept at untangling the many stories that compete for attention when problems need solving and egos need soothing. I monitor a FaceBook page for a local chapter of a national organization I’m a member of. I was surprised when one of last year’s guest speakers, […]
Sexual Harassment – Rewriting the Storysexual harassment (10/2/2018) Is sexual harassment a problem, or a symptom of a larger, deeper issue? The answer depends on the stories we use to define and discuss it. Challenge: Write a story about sexual harassment. Use fictional avatar characters. (If you call real people out by name, you’ll threaten them and they’ll stop listening.) One more thing: […]
Selling the Story: Storytelling for Skeptics (8/17/2018) “Storytelling…? I don’t know.” A troubled look flashed across Sally’s face. “You’ll have a hard time selling me on your topic. Last year’s speaker was a dud. I need to deliver some wow-factor this year or I might not be planning next year’s convention.” “I get it,” I reassured her. “When you pitch storytelling, your […]
 
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Dave Bricker: StorySailing®