Pitch Trolls in the NidekniL Marketplace (12/8/2020) Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and services. Businesspeople crowded the aisles, picking up samples and literature and talking to the vendors. The pitch-trolls were out in READ MORE→
Don’t Hire Experts and Tell Them What to Do! (9/14/2020) Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and get the job done. Experts are experts because they know more than you do about their professional discipline. Experts are READ MORE→
Videoconferencing: 11 Tips You Haven’t Seen (But Should) (3/31/2020) You’ve already read at least a dozen articles about ZOOM and videoconferencing that remind you to mute yourself when you’re not talking and look into the camera. Here are eleven important video tips you haven’t read before but should.   READ MORE→
The Time and Tempo of Storytellingtime and tempo header (10/1/2019) Great storytellers are masters of time and tempo. What is this mysterious thing called “time?” Does it flow at the same speed for everyone? If we encounter a life-threatening situation, time is a stream of cold honey. If we’re nervous READ MORE→
Real Estate and Storytelling (8/19/2019) Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have to do with real estate?” she asked before the session started. Tell me about a property you’re excited about,” I READ MORE→
Lost and Found Loserslost-found-header (8/5/2019) Lost and found items create logistical challenges, but stories are always about people. The story of how (or whether) a person is reunited with a lost item they need or value determines the success of important business relationships. Create a READ MORE→
You Can Keep Your Business Cardsbusiness cards header (7/8/2019) I was talking with a friend at a business networking event when a man came plowing through the crowd doling out business cards as if he were handing out candy on Halloween. After the most cursory of introductions, he put READ MORE→
Sell Outcomes, Not Productssell outcomes not products header (5/27/2019) Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a READ MORE→
Your Unique Value Story (5/6/2019) Tell your unique value story to put an end to awkward business introductions. “So… um … (squints at my name tag) … Dave … What do you do?” is my least favorite of the questions that droozle out of people’s READ MORE→
Advertising, Business Strategy, and Storytellingbusiness strategy and storytelling (4/9/2019) If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with READ MORE→

 

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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I’ve been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!