Posts About Business Strategy

P
Real Estate and Storytelling (8/19/2019) Maria, a realtor attended one of my storytelling workshops at the suggestion of a mutual friend. “What does storytelling have to do with real estate?” she asked before the session started. Tell me about a property you’re excited about,” I replied. “I just got a listing for a 1937, two-bedroom, Dade County pine house in […]
Lost and Found Loserslost-found-header (8/5/2019) Lost and found items create logistical challenges, but stories are always about people. The story of how (or whether) a person is reunited with a lost item they need or value determines the success of important business relationships. Create a story about your relationship with your customer—a person, or they’ll move on to conduct business […]
You Can Keep Your Business Cardsbusiness cards header (7/8/2019) I was talking with a friend at a business networking event when a man came plowing through the crowd doling out business cards as if he were handing out candy on Halloween. After the most cursory of introductions, he put a card in each of our hands, smiled, and moved on to interrupt the next […]
Hobbyist or Professional? Be the Best in the World. (6/24/2019) Hobbyist or professional? True professionals dedicate their lives to being the best in the world at whatever they do—not some day, but today—every day. Not try, do. I have played guitar almost every day for almost forty years. I play a variety of styles, have performed for paying audiences, know a good selection of jazz […]
Conflict: Sailing the Storms of Life and Business (6/10/2019) In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at the appropriate times—resistance, but often the best strategy is to park and wait for the tempest to subside. A retail client came to me complaining that her competitor was offering sale prices that had been […]
Sell Outcomes, Not Productssell outcomes not products header (5/27/2019) Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a storyteller. All your competitors sell what you sell, but do they produce the same outcomes […]
Your Unique Value Story (5/6/2019) Tell your unique value story to put an end to awkward business introductions. “So… um … (squints at my name tag) … Dave … What do you do?” is my least favorite of the questions that droozle out of people’s mouths at networking events and business introductions. I have a confession to make: I don’t […]
Confirmation Bias: Storytelling at Your front Door (4/23/2019) We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, science, and empirical observation are insufficient to change our hearts and minds when we are […]
Advertising, Business Strategy, and Storytellingbusiness strategy and storytelling (4/9/2019) If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with the story of the agency, how the agency’s story impacts the story of their clients, […]
Shipwrecks, Reefs, and Stories About Youshipwrecks (3/12/2019) Shipwrecks are the ultimate symbols of massive failure. Building and operating a ship is an enormous enterprise that requires people, money, teamwork, and skill. Whether a vessel was sunk in battle or lost to a navigational blunder, every wrecked ship had someone at the helm (or someone who should have been) when the “Oh Shit!” moment […]
 
Contact

Talk to Me!

 
Contact

Talk to Me!

Dave Bricker: StorySailing®