Sell Outcomes, Not Products (5/27/2019) Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a … READ MORE→
Your Unique Value Story (5/6/2019) Tell your unique value story to put an end to awkward business introductions. “So… um … (squints at my name tag) … Dave … What do you do?” is my least favorite of the questions that droozle out of people’s … READ MORE→
Confirmation Bias: Storytelling at Your front Door (4/23/2019) We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, … READ MORE→
Advertising, Business Strategy, and Storytelling (4/9/2019) If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with … READ MORE→
Shipwrecks, Reefs, and Stories About You (3/12/2019) Shipwrecks are the ultimate symbols of massive failure. Building and operating a ship is an enormous enterprise that requires people, money, teamwork, and skill. Whether a vessel was sunk in battle or lost to a navigational blunder, every wrecked ship had … READ MORE→
The Virtuoso, the Teacher, & the Centipede (2/11/2019) One Sunday morning not long after I had been introduced to sailing, I was enjoying a cup of coffee in the cockpit of my friend Strider’s boat. The sounds of rustling canvas alerted me to watch a bronzed man on … READ MORE→
Reading Aloud Doesn’t Have to Be Boring (1/29/2019) Keep your listeners’ attention while reading aloud. The host announces the next author. She walks to the lectern, offers a synopsis, and begins reading aloud. It’s not bad prose—and I can’t say that for every writer here—but after three pages … READ MORE→
Storytelling Tips: The Rush of Discovery (1/15/2019) Storytelling tips: You’re walking along and you happen to look down. “Hey, that’s not a scrap of paper; that’s a $20 bill!” Isn’t it a rush when something we thought was useless turns out to be meaningful. Stories—whether they’re truth … READ MORE→
My Club Got a One-Star Review (1/2/2019) How do you handle a one-star review? Capable leaders are adept at untangling the many stories that compete for attention when problems need solving and egos need soothing. I monitor a FaceBook page for a local chapter of a national … READ MORE→
Running Aground in the Seas of Commerce (12/18/2018) My client, Bill, came to me in a panic. “I’ve hit a wall. My competition is killing me. Styles and trends are changing. I need to rebrand, repackage—start over—new website, new brochures—everything—as soon as possible. “You might be right,” I … READ MORE→
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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I’ve been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!