Are You a Professional Speaker?
(5/2/2023) For fifteen years, I taught graphic and web design at a university. Because I had a master’s degree and the requisite portfolio, I was deemed qualified to teach. I was shown my classroom, provided with course objectives, and directed… READ ON
(5/2/2023) For fifteen years, I taught graphic and web design at a university. Because I had a master’s degree and the requisite portfolio, I was deemed qualified to teach. I was shown my classroom, provided with course objectives, and directed… READ ONPunch Up Your Pitch With Storytelling
(4/18/2023) You’ve been asked to pitch a big project. You and your teammates Shelly and Barbara sit at your conference table discussing next week’s big presentation. “It’s impossible to know how the competition is going to position themselves,” says Shelly. “We… READ ON
(4/18/2023) You’ve been asked to pitch a big project. You and your teammates Shelly and Barbara sit at your conference table discussing next week’s big presentation. “It’s impossible to know how the competition is going to position themselves,” says Shelly. “We… READ ONThe Golden Rule of Storytelling
(4/4/2023) The golden rule of storytelling is simple: Stories are always about people! If you’re talking about prices, processes, ingredients, features, or data, you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re… READ ON
(4/4/2023) The golden rule of storytelling is simple: Stories are always about people! If you’re talking about prices, processes, ingredients, features, or data, you’re not talking about people. If you’re not talking about people, you’re not telling stories. If you’re… READ ONIf You Think SALES is a Dirty Word…
(3/21/2023) Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up… READ ON
(3/21/2023) Do you think sales is a dirty word? Many of us think that way … and given all the tacky messages we have to sort through and delete every day, it’s no wonder. For some, the word “sales” conjures up… READ ONPunch Up Your Elevator Pitch
(3/4/2023) The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a… READ ON
(3/4/2023) The “elevator pitch” is an essential professional tool—a tool that should be kept razor sharp and as ready to deploy as a handshake and a smile—and yet, most professionals are woefully bad at introducing themselves. Have you ever attended a… READ ONTell Your Story Concisely!
(2/21/2023) Can you tell your story concisely? A popular anecdote about Ernest Hemingway says he made a bet with friends that he could tell a story in only six words. That story: Baby shoes for sale. Never worn. Whether… READ ON
(2/21/2023) Can you tell your story concisely? A popular anecdote about Ernest Hemingway says he made a bet with friends that he could tell a story in only six words. That story: Baby shoes for sale. Never worn. Whether… READ ONIllustrate Your Story with AI?
(2/2/2023) You've probably read about OpenAI and how artificial intelligence has come of age. It's easy enough to generate articles and blog posts using tools such as ChatGPT, and if they turn out a bit too academic or clinical, you can… READ ON
(2/2/2023) You've probably read about OpenAI and how artificial intelligence has come of age. It's easy enough to generate articles and blog posts using tools such as ChatGPT, and if they turn out a bit too academic or clinical, you can… READ ONNo Response? Leave ’em Satisfied … and Hungry!
(1/24/2023) We all love dessert! If you dine at Seasons 52, you’ll be presented with a selection of tiny sweets at the end of your meal—chocolate mousse, key lime pie, carrot cake, and a host of other delectable options to enjoy… READ ON
(1/24/2023) We all love dessert! If you dine at Seasons 52, you’ll be presented with a selection of tiny sweets at the end of your meal—chocolate mousse, key lime pie, carrot cake, and a host of other delectable options to enjoy… READ ONChange Your Pricing Story
(1/10/2023) Should you charge $20 for your new book or $19.97? Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you're being manipulative?… READ ON
(1/10/2023) Should you charge $20 for your new book or $19.97? Will dropping your price by three cents help you sell more books? What about smart consumers who are educated about sales and marketing? Will they think you're being manipulative?… READ ONThe Truth About Christmas : A Parable
(12/20/2022) Jefferson Baugh despised Christmas. He hated the incessant month-long cacophony of pop-music-infused holiday carols that began the day after Thanksgiving and droned on through New Years. He loathed holiday sales and the annual cycle of rampant commercialism. He scoffed at… READ ON
(12/20/2022) Jefferson Baugh despised Christmas. He hated the incessant month-long cacophony of pop-music-infused holiday carols that began the day after Thanksgiving and droned on through New Years. He loathed holiday sales and the annual cycle of rampant commercialism. He scoffed at… READ ON