The Storysailing Blog

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Hobbyist or Professional? Be the Best in the World. (6/24/2019) Hobbyist or professional? True professionals dedicate their lives to being the best in the world at whatever they do—not some day, but today—every day. Not try, do. I have played guitar almost every day for almost forty years. I play a variety of styles, have performed for paying audiences, know a good selection of jazz… READ ON
Conflict: Sailing the Storms of Life and Business (6/10/2019) In storms of life and business, it requires immense energy to sustain conflict. Dangerous and destructive forces require attention and—at the appropriate times—resistance, but often the best strategy is to park and wait for the tempest to subside. A retail client came to me complaining that her competitor was offering sale prices that had been… READ ON
Sell Outcomes, Not Productssell outcomes not products header (5/27/2019) Sell outcomes. The products or services you exchange at the transaction stage of a business relationship might not be the most meaningful basis for describing what you offer. Before you print your next batch of business cards, think like a storyteller. All your competitors sell what you sell, but do they produce the same outcomes… READ ON
Pace Your Prose With The One-Sentence Paragraph (5/13/2019) Search for “one-sen­tence para­graph” on the In­ter­net and you’ll mostly find ques­tions about whether writ­ing them is even an ac­cept­able prac­tice. The one-sen­tence para­graph is not only legal, it’s a use­ful and pow­er­ful lit­er­ary de­vice for writers and speakers. One-sen­tence para­graphs are com­mon when short pieces of di­a­log are being ex­changed, but con­sider the ef­fect… READ ON
Your Unique Value Story (5/6/2019) Tell your unique value story to put an end to awkward business introductions. “So… um … (squints at my name tag) … Dave … What do you do?” is my least favorite of the questions that droozle out of people’s mouths at networking events and business introductions. I have a confession to make: I don’t… READ ON
Confirmation Bias: Storytelling at Your front Door (4/23/2019) We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, science, and empirical observation are insufficient to change our hearts and minds when we are… READ ON
Advertising, Business Strategy, and Storytellingbusiness strategy and storytelling (4/9/2019) If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with the story of the agency, how the agency’s story impacts the story of their clients,… READ ON
Another Customer Service Horror Storycustomer service horror stories (3/26/2019) Do you have a customer service horror story to share? What stories are you telling about yourself before you even show up to do business? A Customer Service Horror Story A friend of mine sailed his boat up on some rocks in the Bahamas. As the wind and waves increased, his stuck boat began to… READ ON
Shipwrecks, Reefs, and Stories About Youshipwrecks (3/12/2019) Shipwrecks are the ultimate symbols of massive failure. Building and operating a ship is an enormous enterprise that requires people, money, teamwork, and skill. Whether a vessel was sunk in battle or lost to a navigational blunder, every wrecked ship had someone at the helm (or someone who should have been) when the “Oh Shit!” moment… READ ON
Thoughts on Clichéscliches (2/26/2019) Since time immemorial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writers who abscond with them quickly instead of striving for excellence. But to the trained eye, writing clichés stick out like a sore thumb. Authors of this day and age who struggle under the yoke of… READ ON
 
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Dave Bricker: StorySailing®