The Storysailing Blog

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Confirmation Bias: Storytelling at Your front Door (4/23/2019) We give more weight to evidence that supports what we like—a phenomenon called, “confirmation bias.” Belief is often based as much on what we want to be true as on what we determine to be true through direct observation. Data, science, and empirical observation are insufficient to change our hearts and minds when we are… READ ON
Advertising, Business Strategy, and Storytellingbusiness strategy and storytelling (4/9/2019) If you’re skeptical about the connection between business strategy and storytelling, consider the challenges faced by advertising agencies and marketers. Ad agencies’ storytelling challenges are complex because they must consider how the stories of their individual team members dovetail with the story of the agency, how the agency’s story impacts the story of their clients,… READ ON
Another Customer Service Horror Storycustomer service horror stories (3/26/2019) Do you have a customer service horror story to share? What stories are you telling about yourself before you even show up to do business? A Customer Service Horror Story A friend of mine sailed his boat up on some rocks in the Bahamas. As the wind and waves increased, his stuck boat began to… READ ON
Shipwrecks, Reefs, and Stories About Youshipwrecks (3/12/2019) Shipwrecks are the ultimate symbols of massive failure. Building and operating a ship is an enormous enterprise that requires people, money, teamwork, and skill. Whether a vessel was sunk in battle or lost to a navigational blunder, every wrecked ship had someone at the helm (or someone who should have been) when the “Oh Shit!” moment… READ ON
Thoughts on Clichéscliches (2/26/2019) Since time immemorial, clichés have sneaked in the door when we least expect them to. They’re low-hanging fruit for writers who abscond with them quickly instead of striving for excellence. But to the trained eye, writing clichés stick out like a sore thumb. Authors of this day and age who struggle under the yoke of… READ ON
The Virtuoso, the Teacher, & the Centipedevirtuoso (2/11/2019) One Sunday morning not long after I had been introduced to sailing, I was enjoying a cup of coffee in the cockpit of my friend Strider’s boat. The sounds of rustling canvas alerted me to watch a bronzed man on a neighboring boat haul up his sails, walk calmly to the bow, and drop one… READ ON
Reading Aloud Doesn’t Have to Be Boringreading aloud (1/29/2019) Keep your lis­ten­ers’ at­ten­tion while read­ing aloud. The host an­nounces the next au­thor. She walks to the lectern, of­fers a syn­op­sis, and be­gins read­ing aloud. It’s not bad prose—and I can’t say that for every writer here—but after three pages of pref­ace and an­other six of chap­ter one, I fan­ta­size about ring­ing a gong and… READ ON
Storytelling Tips: The Rush of Discoverystorytelling: rush of discovery (1/15/2019) Storytelling tips: You’re walking along and you happen to look down. “Hey, that’s not a scrap of paper; that’s a $20 bill!” Isn’t it a rush when something we thought was useless turns out to be meaningful. Stories—whether they’re truth or fiction—are powerful tools for connection and engagement—as long as you craft them well. The… READ ON
My Club Got a One-Star Review (1/2/2019) How do you handle a one-star review? Capable leaders are adept at untangling the many stories that compete for attention when problems need solving and egos need soothing. I monitor a FaceBook page for a local chapter of a national organization I’m a member of. I was surprised when one of last year’s guest speakers,… READ ON
Running Aground in the Seas of Commerce (12/18/2018) My client, Bill, came to me in a panic. “I’ve hit a wall. My competition is killing me. Styles and trends are changing. I need to rebrand, repackage—start over—new website, new brochures—everything—as soon as possible. “You might be right,” I suggested with a calm voice that probably annoyed him as much as it comforted him,… READ ON
 
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Dave Bricker: StorySailing®