Pitch Trolls in the NidekniL Marketplace (12/8/2020) Nideknil Marketplace was all hustle and bustle. Colorful signs above the merchant stalls proclaimed the advantages of endless products and services. Businesspeople crowded the aisles, picking up samples and literature and talking to the vendors. The pitch-trolls were out in… READ ON
Storytellers: Be a Journeyist, Not a Journalist (11/10/2020) Be a journeyist, not a journalist. The purpose of a speech is to transform the audience—to elicit some change in thought, feeling, or action. The purpose of the audience is not to help you unburden yourself of your story. Life… READ ON
I-We-You. Tips for Speakers and Writers (10/27/2020) I-We-You. You’re addressing an audience. When should you switch from the inclusive “we” to the more personal “you?” When is it acceptable to use “I?” When talking about your own experiences, use “I.” Listeners will follow your story as long… READ ON
Memorize Your Speech? or Not? (10/13/2020) Should you memorize your speech? Is it okay to use notes? Proponents of memorization rightly assert that it's difficult to perform well and read a script at the same time. Especially in these days of so much on-screen presentation, we… READ ON
Home Economics and the “New Normal” (9/29/2020) Getting Forward to New Normal Retailers have been hit hard by COVID19. Foot traffic is down and online retailers are winning the game. But that story is only partially true. Online retailers started winning the game long before COVID19 shuttered… READ ON
Don’t Hire Experts and Tell Them What to Do! (9/14/2020) Too many professionals buy the story that expertise is a commodity: Hire an expert, tell them what to do, and get the job done. Experts are experts because they know more than you do about their professional discipline. Experts are… READ ON
Who Are You to Judge? (9/1/2020) Have you ever been disappointed with a judge's call—in a courtroom, on a ball field, or in a contest? Who are you to judge? In August of 2020, I watched eight finalists compete in the World Championship of Public Speaking,… READ ON
Potent Verbs Spice Up Your Storytelling (8/18/2020) Verbs are the engines that move your writing, your speaking, and your readers, but many authors don’t spend enough time choosing the right ones. If your writing was an electric guitar, your verbs would be the volume, tone, and distortion… READ ON
Is Your Story Big Enough? (8/4/2020) Is your story big enough? The following passage from The Story Story describes a common speaker’s dilemma. Too many meaningful stories go untold because we fear they’re not as big as someone else's. “He’s got to be a motivational… READ ON
If I Can Do It, You Can Do It Stories: Speaking Mistakes (7/21/2020) If I can do it, you can do it! Well … maybe. Is your story about your extraordinary personal journey? Talking about yourself for your own sake will be perceived by listeners as narcissism or seeking validation. Stories of dramatic… READ ON
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Every two weeks, I send out a new article about business communication. Storytelling, writing, and presentation skills are common topics, though I’ve been known to throw in an occasional oddball post around the holidays. Your questions and comments are always welcome!